Mart Objartel – Medium

Mart Objartel

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Product Coalition

Navigating Challenges in Product-Led vs. Sales-Led Strategies for B2B SaaS Product Management

In the past decade, the field of product management has evolved, shedding much of its earlier ambiguity. Yet, it remains a domain rich in…

Jan 28

Salesperson and Engineer Handshake in Pixelated City,’ digitally generated by OpenAI’s DALL-E, January 17, 2024

Jan 28

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UX Collective

Scrum and UX-design

While scrum has its own flaws it is a wonderful software development framework. It’s especially useful for teams not yet fully mature or…

Nov 16, 2020

Scrum and UX-design

Nov 16, 2020

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Mart Objartel
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Product Coalition

From Scrum to Shipping Work that Matters with Shape Ups

What is Shape Up?

Mar 14, 2022

Shaping an rough idea into diamond

Mar 14, 2022

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The Startup

Its Time to Stop Following the Lean Startup Movement

Twenty years ago (in 2002), I read a story about how software is so bad that it kills people, and the story has stuck with me since then…

Feb 25, 2022

stack of startp books

Feb 25, 2022

Mart Objartel
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Product Coalition

Values of Science in Product Management

Modern digital product management has adopted some lingo and ‘methods’ from the scientific method: hypotheses, experiments, studies…

May 15, 2021

Values of Science in Product Management

May 15, 2021

Mart Objartel
in
Product Coalition

The Future of Work is Asynchronous and The Death of a Meeting

Last year proved that working remotely isn’t just a fad for some other hip companies that definitely don't work for us. Or something that…

Apr 29, 2021

The Future of Work is Asynchronous and The Death of a Meeting

Apr 29, 2021

Mart Objartel
in
UX Collective

Running a remote Proto Persona definition workshop

When I first stumbled upon the four-hour product definition workshop by Eric Johnson, I was thrilled. Most workshop guides get stuck with…

Feb 10, 2021

Laptop computer, a cat, spilled drink, mobile and icons of distractions

Feb 10, 2021

Mart Objartel
in
The Startup

Dr. House Rules for Product Problem-Solving

Dr House is a misanthropic, ingenious, and unsociable diagnostician in a fictional TV. He ignores rules and clashes with his colleagues…

Jan 21, 2021

Dr. House Rules for Product Problem-Solving

Jan 21, 2021

Mart Objartel
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Product Coalition

Why A Great Mission Statement Matters

In very general terms, it can be said that the purpose of a company is shareholder wealth maximization. Increase in value comes mostly…

Jan 14, 2021

Mountain peaks vizualised targets

Jan 14, 2021

Mart Objartel

Your Product 2.0 Probably Dissapoints a bit at First, and There’s Little You Can do

I have noticed that I can’t help being a bit disappointed when a site or an app— a banking self-service, a news portal etc. gets a…

Jan 2, 2021

Image of a plane engine on fire and plane falling

Jan 2, 2021

Mart Objartel

Mart Objartel

Product manager at Klausapp.com. Hands-on experience working in scaled agile (teams-of-teams) and startup environments.

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