PinnedMart ObjartelinProduct CoalitionNavigating Challenges in Product-Led vs. Sales-Led Strategies for B2B SaaS Product ManagementIn the past decade, the field of product management has evolved, shedding much of its earlier ambiguity. Yet, it remains a domain rich in…Jan 28Jan 28
PinnedMart ObjartelinUX CollectiveScrum and UX-designWhile scrum has its own flaws it is a wonderful software development framework. It’s especially useful for teams not yet fully mature or…Nov 16, 20204Nov 16, 20204
PinnedMart ObjartelinProduct CoalitionFrom Scrum to Shipping Work that Matters with Shape UpsWhat is Shape Up?Mar 14, 20221Mar 14, 20221
PinnedMart ObjartelinThe StartupIts Time to Stop Following the Lean Startup MovementTwenty years ago (in 2002), I read a story about how software is so bad that it kills people, and the story has stuck with me since then…Feb 25, 20221Feb 25, 20221
Mart ObjartelinProduct CoalitionValues of Science in Product ManagementModern digital product management has adopted some lingo and ‘methods’ from the scientific method: hypotheses, experiments, studies…May 15, 2021May 15, 2021
Mart ObjartelinProduct CoalitionThe Future of Work is Asynchronous and The Death of a MeetingLast year proved that working remotely isn’t just a fad for some other hip companies that definitely don't work for us. Or something that…Apr 29, 2021Apr 29, 2021
Mart ObjartelinUX CollectiveRunning a remote Proto Persona definition workshopWhen I first stumbled upon the four-hour product definition workshop by Eric Johnson, I was thrilled. Most workshop guides get stuck with…Feb 10, 20211Feb 10, 20211
Mart ObjartelinThe StartupDr. House Rules for Product Problem-SolvingDr House is a misanthropic, ingenious, and unsociable diagnostician in a fictional TV. He ignores rules and clashes with his colleagues…Jan 21, 20211Jan 21, 20211
Mart ObjartelinProduct CoalitionWhy A Great Mission Statement MattersIn very general terms, it can be said that the purpose of a company is shareholder wealth maximization. Increase in value comes mostly…Jan 14, 2021Jan 14, 2021
Mart ObjartelYour Product 2.0 Probably Dissapoints a bit at First, and There’s Little You Can doI have noticed that I can’t help being a bit disappointed when a site or an app— a banking self-service, a news portal etc. gets a…Jan 2, 2021Jan 2, 2021