PinnedMart ObjartelinProduct CoalitionNavigating Challenges in Product-Led vs. Sales-Led Strategies for B2B SaaS Product ManagementIn the past decade, the field of product management has evolved, shedding much of its earlier ambiguity. Yet, it remains a domain rich in…8 min read·Jan 28, 2024----
PinnedMart ObjartelinUX CollectiveScrum and UX-designWhile scrum has its own flaws it is a wonderful software development framework. It’s especially useful for teams not yet fully mature or…6 min read·Nov 16, 2020--4--4
PinnedMart ObjartelinProduct CoalitionFrom Scrum to Shipping Work that Matters with Shape UpsWhat is Shape Up?8 min read·Mar 14, 2022--1--1
PinnedMart ObjartelinThe StartupIts Time to Stop Following the Lean Startup MovementTwenty years ago (in 2002), I read a story about how software is so bad that it kills people, and the story has stuck with me since then…5 min read·Feb 25, 2022--1--1
Mart ObjartelinProduct CoalitionValues of Science in Product ManagementModern digital product management has adopted some lingo and ‘methods’ from the scientific method: hypotheses, experiments, studies…5 min read·May 15, 2021----
Mart ObjartelinProduct CoalitionThe Future of Work is Asynchronous and The Death of a MeetingLast year proved that working remotely isn’t just a fad for some other hip companies that definitely don't work for us. Or something that…5 min read·Apr 29, 2021----
Mart ObjartelinUX CollectiveRunning a remote Proto Persona definition workshopWhen I first stumbled upon the four-hour product definition workshop by Eric Johnson, I was thrilled. Most workshop guides get stuck with…9 min read·Feb 10, 2021--1--1
Mart ObjartelinThe StartupDr. House Rules for Product Problem-SolvingDr House is a misanthropic, ingenious, and unsociable diagnostician in a fictional TV. He ignores rules and clashes with his colleagues…4 min read·Jan 21, 2021--1--1
Mart ObjartelinProduct CoalitionWhy A Great Mission Statement MattersIn very general terms, it can be said that the purpose of a company is shareholder wealth maximization. Increase in value comes mostly…3 min read·Jan 14, 2021----
Mart ObjartelYour Product 2.0 Probably Dissapoints a bit at First, and There’s Little You Can doI have noticed that I can’t help being a bit disappointed when a site or an app— a banking self-service, a news portal etc. gets a…5 min read·Jan 2, 2021----
